Jim Goldman’s interview with Steve Jobs was the last fully-fledged interview that Apple’s CEO gave. It was particularly long time ago – in September 2008 after the Let’s Rock conference. Much has changed since that time in the lives of Steve Jobs and Apple.
The latest sentence that Steve Jobs threw at media representatives – as recalled by Philip Elmer-DeWitt from “Fortune” – was “why don’t you guys leave me alone – why is this important?” It was in January 2009 when Bloomberg reporters managed to get hold of Steve Jobs’s phone number and called him to confirm the news he would need a liver transplant operation.
After a nearly six-month-long leave Steve Jobs came back to work at Apple at the end of June. Despite the fact that he has been quoted twice in Apple’s pres releases since that time, no one from media has managed to get any word out of him until recently when Yukari Iwatani Kane from “Wall Street Journal” has won e-mail reply from Steve Jobs to her questions about the tablet project status. “Much of your information is incorrect”, was the first Steve Jobs’s sentence articulated directly at a media representative since January’s “telephone conversation” with Bloomberg.
Why is it important? Because it seems Yukari Iwatani Kane is a “favourite” journalist of Steve Jobs at the moment. It was her who broke the news that Steve Jobs had had a liver transplant. Her article was full of details about the whole procedure. Moreover, this article was written in an unusual style for such revelations – there were no words like “our informer”, “as we have learnt” and etc. Yukari Iwatani Kane takes up an informative tone about the fact: it was here and there, this and that happened, which is rarity in this kind of reports. It could suggest that Apple (possibly with Steve Jobs’s consent) actually “sold” the news to the WSJ reporter. Judging from previous fuss around Apple’s stock exchange performance at times of uncertainty around Steve Jobs’s health, timing was perfect – Apple had just announced a tremendous sale success of iPhone 3GS and it would be easier to minimise possible negative outcomes to Apple’s stock-exchange performance…
It would be advisable to confront Mrs Yukari Iwatani Kane’s position with what happened around an article in “Sunday Times”. There were not many differences in “facts” that both WSJ and Sunday Times give but reportedly Apple’s PR forces tried twice to block the publication in the English paper. Why? It seems an author of ST article – Bryan Appleydard – lacked a special go-ahead from Steve Jobs.
“Much of your information is incorrect”, writes Steve Jobs in the e-mail to the WSJ reporter that describes in detail an Apple tablet to come. Much of it is incorrect, which means some of it is true. Has Steve Jobs just confirmed the forthcoming debut of the table? If yes, he has done it on his own terms again. Analysis of Yukari Iwatani Kane’s recent articles in “Wall Street Journal” may just confirm this.
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